The hospital gown. They have become a standard joke among comics who talk about being in hospitals. If patients do not fasten them just right, their derrieres (or other body parts) may be on display for all to see!
The Cleveland Clinic wants to change the hospital gown and they have enlisted the help of a glamorous fashion designer! Fashion icon Diane von Furstenberg created a unisex patient-friendly, comfortable, wraparound apparel that looks good on everyone.
Jeanne Ryan, committee chair, stated, “The original goal had been to improve patients’ hospital experiences. We wanted to provide people with some dignity. They come to the hospital, it’s very stressful and then we ask them to take off their clothes. People said they feel exposed.” The gowns are expected to become available to all patients in the Cleveland Clinic’s Ohio facilities sometime in 2011.
Everything a hospital does creates either a negative or positive “patient experience.” This initiative certainly enhances the patient experience. From my work at enhancing the patient experience, I know that these little changes have a big impact. Bravo to the Cleveland Clinic!
Edward Leigh, MA, is the Founder and Director of the Center for Healthcare Communication. The Center focuses on increasing patient satisfaction and decreasing the risk of medical errors. We offer high-impact training, consulting and one-on-one coaching. Contact us today!
http://www.CommunicatingWithPatients.com or 1-800-677-3256